The sports car segment has just been shaken up in a major way. As automakers release their Q1 2025 sales results, one number stands out: the Nissan Z is officially on fire. According to a recent report from MSN Autos, Nissan moved 2,154 Z models in the U.S. in the first quarter alone, more than triple what it sold during the same period in 2024.
And for drivers here on Vancouver Island, we’ve got some exciting news: Nissan of Nanaimo has one brand-new 2024 Nissan Z Performance MT in stock — and it’s available now with a $10,000 discount.
The Nissan Z’s comeback has been a story in the making. When the latest generation debuted, sales started slowly. In its first full calendar year (2023), only 1,771 units were sold in the U.S. By the end of 2024, that number had improved to 3,164. But nothing compares to the momentum the Z has now built in early 2025.
In just the first three months of this year, Nissan’s Z sports car has already outsold its entire first-year total. That’s an astonishing turnaround and a clear sign that interest in performance-oriented vehicles with heritage design is alive and well.
What makes this spike even more notable is that the Z isn’t just outselling its closest rival — the Toyota GR Supra — it’s dominating the segment. Toyota managed to sell just 421 Supras in the U.S. during Q1 2025. That means the Z is outselling the Supra by a ratio of approximately 5 to 1.
This follows a turning point in 2024, when the Z finally surpassed the Supra in total annual sales. Now, in 2025, it’s no longer a tight race — Nissan’s Z is pulling away.
Although exact Q1 2025 Canadian sales figures for the Nissan Z and Toyota Supra have not yet been officially published, industry observers report that Canadian Z sales are trending upward as well, with strong demand across major urban centres and enthusiast communities. Meanwhile, Supra sales have reportedly cooled, in part due to its nearing the end of its production lifecycle.
The enthusiast appeal, availability of a manual transmission, and Nissan’s strategic pricing have all contributed to the Z’s continued growth in both the U.S. and Canada.
Interestingly, the 2025 model year hasn’t introduced sweeping changes. Nissan added Bayside Blue — a nostalgic paint color that calls back to the legendary R34 GT-R — but otherwise retained the successful formula introduced in 2023. The 400-horsepower twin-turbo V6, rear-wheel drive layout, and retro-modern design continue to define the Z’s unique appeal.
Prices for the Z lineup — including the Sport, Performance, and NISMO trims — have remained consistent for 2025, though supply chain concerns and potential tariff changes could impact that later this year.
If you’ve been waiting for the perfect time to own a Nissan Z, this is it. Nissan of Nanaimo has one brand-new 2024 Nissan Z Performance with a manual transmission in stock, and we’re offering an exclusive $10,000 discount on this iconic sports car.
This vehicle features:
6-speed manual transmission for a pure driving experience
3.0L twin-turbo V6 engine producing 400 horsepower
Performance brakes and limited-slip differential
Upgraded wheels, sport-tuned suspension, and more
This isn’t just a sports car — it’s a modern homage to the Z legacy, built for driving enthusiasts who value precision, heritage, and performance.
Browse full details on this in-stock model by visiting our inventory listing here:
View the 2024 Nissan Z Performance MT at Nissan of Nanaimo
With only one available, this vehicle will not last long. Whether you're a long-time Z enthusiast or simply looking for a high-performance coupe with unmistakable character, this is a rare opportunity to save significantly on a car that’s in high demand across North America.
Want to read the original coverage of the Z’s massive sales success? You can view the full MSN article here:
“Nissan Z Sales Exploded in America in Q1 2025, Blowing Away the Supra” – MSN Autos
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